Global Outdoor Enthusiast Dylan Efron, U.S. Open Champion Sloane Stephens, and More Join StarKist to Celebrate an Active, On-the-Go Lifestyle Powered by Ready-to-Eat Protein

RESTON, Va., 23 de junio de 2025 /PRNewswire/ -- StarKist^® is diving into summer with a bold new campaign: StarKist Summer. Driven by a dynamic lineup of influencers, the campaign is designed to inspire an energetic, on-the-go lifestyle powered by ready-to-eat protein.

"StarKist Summer is about making the most of the season by staying active, getting outside, and enjoying real food that fits your lifestyle," said Michael Merritt Jr., Head of Marketing at StarKist. "StarKist protein-packed pouches give people a simple way to stay fueled wherever summer takes them. This campaign celebrates real moments, whether it is a hike, a road trip, a day at the pool, or just a busy afternoon, with bold flavor and convenient nutrition that goes wherever you do."

StarKist offers over 25 bold varieties of convenient, ready-to-eat protein options, including its StarKist Tuna, Chicken, and Salmon Creations^® pouches. These pouches deliver standout flavor and lean protein all in a no-prep format perfect for busy summer days. From tangy Thai Chili Style and Hot Buffalo to Zesty Lemon Pepper and Bacon Ranch, each fully cooked, ready-to-eat pouch provides 12-17 grams of protein and can be enjoyed straight from the pouch or mixed into quick, summer-friendly recipes.

The StarKist Summer Influencer Lineup

StarKist is collaborating with an inspiring group of influencers to spotlight how StarKist Creations pouches fuel their daily routines with bold flavor and protein. These influencers will share vibrant, authentic content highlighting their favorite pouch flavors, creative snack and meal ideas for summer, and how StarKist fits seamlessly into their summer wellness, fitness, and travel lifestyles. Among the headline influencers driving the StarKist Summer campaign include:

• Dylan Efron (@dylanefron): Outdoor enthusiast, world traveler, endurance athlete and wellness advocate, Dylan blends fitness with wild adventures, making him the perfect voice to highlight protein-filled snacking on the go.
   
• Sloane Stephens (@sloanestephens): U.S. Open champion and elite tennis pro, Sloane brings a competitive spirit and health-first focus to the campaign.
   
• Alex Ojeda (@alexojeda): A thrill-seeking TikTok sensation known for his high-energy waterpark content brings bold, adventurous vibes to the StarKist Summer campaign.
   
• Samantha Busch (@samanthabusch): Entrepreneur, fitness advocate, and busy mom, Samantha shows how nutritious snacks can be just as adventurous as your summer travels.

"I've been a tuna fan since I was a kid, so partnering with StarKist just made sense," said Dylan Efron. "StarKist Creations pouches are the ultimate grab-and-go fuel. Whether I'm trail running, traveling, or just wrapping up a workout, their delicious, bold flavor protein-rich pouches make it easy to stay satisfied and energized wherever the day takes me."

StarKist Summer Sweepstakes: Enter for a Chance to Win $2500!*

Consumers are also invited to join in on the summer fun and show how they fuel their summer for a chance to win big, starting with a $2500 Grand Prize and other exciting cash rewards. Whether you're road-tripping, hiking, or just soaking up the sun, StarKist wants to see your summer story. There are three easy ways to enter:

1. Post a photo or video on Instagram or TikTok showing how you summer with StarKist. Tag @StarKist and use #StarKistSummerSweepstakes to qualify.
    
2. Enter on the microsite at StarKistSummer.com through a simple online form.
    
3. Send a DM on Instagram or TikTok using #StarKistSummerSweepstakes and tell us how you fuel your summer with StarKist.

* SIN OBLIGACIÓN DE COMPRA. UNA COMPRA NO AUMENTARÁ SUS POSIBILIDADES DE GANAR. Abierto únicamente a residentes legales de los 48 estados contiguos de EE. UU./DC, a partir de los 18 años de edad. Void in AK, HI & where prohibited by law. Sweepstakes starts at 10:00 a.m. ET on 6/16/25 and ends at 11:59 p.m. ET on 7/31/25. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, see StarKistSummer.com/rules. Patrocinador: StarKist Co., 1875 Explorer Street, Reston, Virginia 20190.

For more information on StarKist products and the StarKist Summer campaign, visit StarKistSummer.com.

Información sobre StarKist Co.
StarKist Co., una empresa socialmente responsable que permite a las personas llevar un estilo de vida saludable al proporcionarles las proteínas nutritivas y prácticas. StarKist, una innovadora de la industria, fue la primera marca en introducir productos convenientes en pouches individuales, como StarKist Tuna Creations®, Salmon Creations® y Chicken Creations® en más de 40 variedades. StarKist, el atún preferido de Estados Unidos, representa una tradición de calidad, confianza del consumidor y compromiso con la sustentabilidad. El carismático ícono de la marca StarKist, Charlie the Tuna®, se ganó el corazón de los aficionados al atún en 1961 y hasta hoy sigue siendo su favorito. StarKist Co. es una subsidiaria directa de propiedad total de Dongwon Industries Co., Ltd.

Contacto de prensa
Michelle Faist
Michelle.Faist@StarKist.com
571-441-8096

Tori Schettino
tschettino@coynepr.com
973-588-2381

FUENTE StarKist Co.